If you have ever run Google's keyword generation programs you know that the list of suggestions can grow very long, very quickly! So how do you know which keywords to focus your efforts?
KEI is a measurement that compares the number of searches that can be expected for a keyword and compares it to the number of websites competing for that keyword. With this measurement in hand you can usually very quickly eliminate the great majority of keyword suggestions.
Gossamer will sort through your lists of keywords and identify the top 12 picks and let you know how well your website is doing with your top 12 picks.