Resume

Joel Rodriguez

Web Design • SEO • System Administration • AI Agents

Reno–Lake Tahoe, NV

gossamerwebdesign.com  •
we*******@***************gn.com

Objective

Build high-performing, AI-assisted websites for Reno–Tahoe businesses—combining modern web design, technical SEO, and dependable system administration.
Deploy autonomous and semi-autonomous AI agents to accelerate content creation, page optimization, analytics triage, and customer support workflows.
Deliver measurable rankings, faster updates, and rock-solid uptime for local companies.

Executive Summary

  • 30+ years in software engineering, systems, and web development; 20+ years as an independent consultant.
  • Full-stack web design and SEO with deep systems expertise (FreeBSD/Linux + Windows Server 2008–2022).
  • Proven success in the hospitality, property management, and travel industries across the Lake Tahoe region.
  • Early adopter of AI-driven workflows for SEO, structured content creation, and performance monitoring.

Recent Highlights (Reno–Tahoe Focus)

  • Page-one rankings for multiple local websites; modernized legacy sites to responsive HTML5 designs.
  • System administration at scale: maintained FreeBSD servers (Apache, Postfix, SpamAssassin, ClamAV, MySQL, PHP/Perl, WordPress, Tomcat) across many upgrade cycles; managed hosting + MX.
  • Hospitality/Property Management: integrated third-party applications (RDP reservations, IDX/MLS, hotel bookings, e-commerce).
  • PCI compliance & network upgrades: achieved PCI compliance (2017–2018) and migrated Windows 2003/2008 networks to Windows Server 2012+ for Tahoe Lakefront Lodge, Tahoe Tavern Properties, Olympic Village Inn, and Chinquapin (2015–2025 ongoing upgrades and maintenance).
  • Workstation lifecycle: specified, built, and maintained ~20 Windows 7+ workstations for local clients (2015–2025).

Core Services

AI-Accelerated Web Design & SEO

  • Custom site generation frameworks for structured content → responsive templates.
  • AI agents for keyword clustering, schema markup, internal linking, and A/B test ideation.
  • Technical SEO sprints for Core Web Vitals, log-based crawl analysis, and structured data compliance.

System Administration & DevOps

  • FreeBSD/Linux and Windows Server (AD, DNS/DHCP, IIS, file/print, DR, backup).
  • Secure hosting, MX/email hardening (SPF, DKIM, DMARC), and uptime monitoring.
  • Long-term hosting maintenance with layered email security using Postfix, SpamAssassin, and ClamAV.

Hospitality & Real Estate Integrations

  • Expertise with Resort Data Processing (RDP), IDX/MLS, and e-commerce systems.
  • Local market fluency for Tahoe tourism seasonality and content planning.

Selected Projects

Tahoe’s Best (Web Directory)

  • Designed and developed a Lake Tahoe portal delivering 20 million hits (2000) and 150,000+ monthly impressions.
  • Mentored web designers; integrated mortgage/finance tools via Perl LWP/HTTP.

Hospitality Portfolio (2015–2025)

  • Delivered and maintained dozens of Lake Tahoe and Reno websites.
  • Integrated online bookings, property listings, and IDX/MLS feeds.
  • Upgraded networks, servers, and SSL across multiple hospitality clients.

QuickQuote Financial (Incline Village)

  • Architected Virtual Forms, a web-based life insurance application platform.
  • Designed RDBMS schema (Oracle/Access), coded 30k+ lines of Perl/CGI, and trained junior developers.

ProtoCare Sciences (Santa Monica)

  • Delivered multiple releases of medical review software (C/C++/Oracle).
  • Automated builds, optimized linking, and ported 400k+ LOC to Solaris—two months ahead of schedule.

Cirrus Logic (Bay Area)

  • Managed R&D tape-out group; 400+ tape-outs, zero defects.
  • Automated verification and regression testing, contributing to ISO 9000 certification.

Positioning: “Web design that won’t break when the season hits — AI-assisted SEO, rock-solid hosting, and hospitality integrations by a systems engineer.”