To fill in that gap, the time required to properly apply SEM to your website, advertising programs like Google AdWords can help. To run a successful AdWords campaign you will need a list of all the keyword searches to your website, access to your referral logs, a list of most popular keywords for your business, and one or more text based ads in which you pay an â€˜auction priceâ€™ each time the ad is clicked. And of course, you will need an advertising budget.
Gossamerâ€™s experience offering Google AdWords programs coupled with Gossamerâ€™s experience running AdWord programs can help give you an an advantage, in this poker like environment. You need to know when to hold them, and when to fold them.