For real estate agents, the MLS system is an indispensable tool. Integrating your MLS system into your website to obtain maximum exposure is often misunderstood. The majority of MLS vendors offer integration tools that prevent your website from taking advantage of your unique view into a vast database of information.
These services are normally provided as an external link with a back end that can be customized to look like the agent’s web site. To prevent the appearance of your customer being whisked away to some other URL, the best you can do is integrate these services using inline frames. The biggest problem with this, besides the need to maintain two copies of your web site, is that none of your listings are viewed by the search engines as belonging to your real estate agent website.
The MLS vendor ends up with multiple back links to their web site and therefore they can, and do, obtain organic search engine rankings higher than that of most of their customers.
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